Using the right keywords for CBT web pages may not be the best way to describe the therapy.

Of the BABCP accredited cognitive behavioural therapists in East Sussex, I am one of those who have been accredited the longest. This is not me blowing my own trumpet; I know many of those whose websites appear before the Brighton Therapy Works website with a Google search, and can vouch that there are many good therapists to choose from. No, my Googlepride is hurt.  How come I rank so low?

It's all down to insufficient attention to honouring Google's ways. We at Brighton Therapy Works have never wanted to advertise ourselves as such. Yes, our website is one way in which prospective clients can find us, and we welcome that, but more than that we have a great belief in what we collectively do: psychotherapy. Never mind what type of psychotherapy to start with, simply the art of good psychotherapy. Good psychotherapy which requires a fruitful and trusting therapeutic relationship. Then we can start to think about what type of psychotherapy this could be. This will depend on the client, the client's problems, what the client has heard about different types of therapy, what is the popular therapy of the moment, and so on. So when I wrote my page about myself and about cognitive behavioural psychotherapy I wrote about it in this way, all beautifully and properly written out, because I love words and dislike abbreviations. I wanted to convey that the cognitive behavioural approach, like all psychotherapy, is an art.

However, all this has changed and I am learning the art of being liked by Google. Hopefully now the pages about me and CBT have the right kind of keywords in which will get me a little higher in the Google pages and my Googlepride will be restored. Still, all is well, as what may not be conveyed so well on web pages can still be found in the therapy room.